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The real meaning of R&D

June 8, 2007

A quote from my Marketing Management class last night.

“Being first to market is great, but sometimes second to market is better.  When you’re second to market, R&D gains a real meaning—rip off and duplicate.

Oddly enough, a google search of Rip-off & Duplicate turns out that it’s a fashion brand.  ROFL.

Categories: Education
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