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Who’s Who Not Knowing Who?

May 7, 2009

Years ago, back when I had a couple consulting businesses and such running, there was a bit of value in some of the “Who’s Who” books and such for social networking.   A lot of the current networking appliances (blogs, Twitter, Facebook, user groups, etc) weren’t around and the “big books” were common—if you could weed out the scams.

I actually had an invite to the “2010 Edition of Who’s Who Among Executives and Professionals Throughout the World” today… but they don’t know who I am… or simply fail at mail merge.

[…clip…]

Greetings [Firstname] [Lastname],   

In recognizing your work in the field of [field], it is my honor and privilege to inform you of your selection as a representative in the 2010 Edition of Who’s Who Among Executives and Professionals Throughout the World. Our membership committee has scoured professional journals, industry newsletters, and corporate resources to compile our summary of individuals who fit the bill: professionals who represent the best and brightest in their industries. You are one of those selected.

[…clip…]

So.. seriously, does anyone have those books sitting around anymore?  If so, why?  A book containing all of the executives and professions throughout the world would require more than my package-hiding UPS man to deliver.

I don’t even own a telephone book—letalone a reference book of complete strangers (though, that’s somewhat one in the same).

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